How Barbers Increase Revenue Without More Cuts
10 February 2026
10 February 2026
Most barbers think there are only two ways to earn more:
Both have limits.
You've only got so many hours in a day. And price rises don't always go down well.
But there's a third option most shops barely touch:
Selling products.
Done right, it puts more money in your pocket without adding a single extra cut to your day.
Let's break it down.
Think about this:
You already have the client. They already trust you. They're already sat in the chair. They already want to look good after they leave.
That's the hardest part of selling — done.
You're not chasing people on Instagram. You're not running ads. You're not replying to DMs.
You're just recommending the right thing at the right time.
Let's keep it simple.
Say:
Now add this:
That's:
Without staying late. Without rushing cuts. Without wrecking your body.
That's rent money for a lot of shops. 💰
Want to see your actual numbers? Try our free Take Home Calculator and work out exactly what you're pocketing after costs.
Most barbers hate selling. And clients hate being sold to.
So don't sell. Recommend.
There's a big difference.
One feels pushy. The other feels helpful.
If you say it confidently, most clients don't question it.
Timing matters more than the product itself.
The best moments:
That's not selling. That's solving a problem.
You don't need a massive shelf full of products.
Too many options can actually kill sales.
What usually works:
That's it.
If you don't use it yourself, don't stock it. Clients can smell fake enthusiasm a mile off.
If you're not sure where to start, here are a couple of solid UK brands that come up again and again in barbershops:
Daimon Barber — Known for reliable styling products, beard care, and skincare. UK-made, decent ingredients, and easy to recommend without feeling like you're pushing something.
Dear Barber — Built with barbers in mind. They run a trade programme, which makes it easier to stock products in-shop at sensible margins.
Both brands are widely stocked by UK barbers and regularly recommended in-chair — the kind of products you can confidently suggest when a client asks, "What should I use?"
Product sales don't just bring in more cash.
They also:
Clients who use your recommended products are more loyal. They rely on your opinion. They come back.
Not every client is ready to buy on the spot.
Some want to think about it. Some forget their wallet. Some just aren't sure yet — and that's fine.
But if you've got a simple online shop, they can grab it later when they're ready.
Even better — when they run out, they don't need to wait for their next appointment. They just reorder from you instead of grabbing something random off Amazon.
It keeps the money coming back to your chair. Even when they're not in it.
Busy shop? Great. Quiet shop? Product sales matter even more.
On slow days:
Let's be honest — shops that survive the quiet weeks usually don't do more cuts. They make more per cut.
If all your money comes from cutting hair, you're capped.
Product sales:
You don't need to be pushy. You don't need a big pitch. You just need to recommend what actually works.
Start small. Be consistent. Watch the numbers.